You
may have seen them on members of Reliant K, Unwritten Law, and Hot Rod Circuit.
You may have seen them adorn the faces of such sports figures as Hank Balock
from the Texas Rangers and members of the San Diego Padres. Maybe you've
even seen them on the faces of skaters from teams like Zero, Sk8Marfia and
Black Label. I'm talking about the very cool eyewear being created by Javier
Meneses and Brad Bohensky. The dynamic duo from San Diego are outfitting
some very important people. This very small team of nine are working real
hard to create great eyewear for the rocker, for the sportster, for the
extremist and more importantly for YOU.
Javier began working for a sunglass company in San Diego circa 1999 and Brad joined him working as an inside sales rep. They delved into all aspects of the company including creative solutions, marketing, and coming up with new designs for the company. The company was soon bought taking Javier and Brad on odd job assignments until they decided to give the sunglass realm their own personal touch. In 2002 they created Evode Eyewear. "We felt that most of the sunglass companies didn't know how to market to the music/skateboarding prospect very well. Since we grew up in San Diego's local music and skateboarding scene, we feel like we created a company that reflects what's going on in those scenes."
I asked the guys where their namesake came from and they explained it
came out of a freestyle
rap game they were playing in the car on the way to meeting their manufacturer.
Seeing at how good it not only sounded but how it looked in print, they
decided to go with the name Evode. They wanted to create something that
really didn't have a definition or that would be associated with anything
in particular. Seems Javier and Brad have a following and great support
from the many bands they adorn with their glasses. "The people we
have given glasses to wear them because they like them not 'cause we have
a deal with them."
Being
that music is a major influence for these guys, I asked them what they
were currently listening to. They responded with, "The Transit War,
Spell Toronto, and Underminded...Parkside View was a band we were fortunate
to see before they broke up and really liked. The Muse is great as well,
the new Alkaline Trio, and the new Coheed is amazing. Man this is a tough
question 'cause we can really just go on and on about what bands we like."
Oh, I know Javier, I know. I like asking that question because you never
know what you're going to get. I had no idea who The Transit War was and
now that I've listened to them I like 'em. That's the idea right? So if
you are ever in the San Diego area, the guys have a few shops there and
you can also check out their products at www.evodeeyewear.com . They also
tour with a lot of bands they support so you can possibly find them in
your city!
They even make me look good!
Evode Eyewear
3639 Midway Drive B
San Diego, CA 92110
www.evodeeyewear.com
http://myspace.com/evode